(Funnel breakdown collage courtesy of Mike Alder. Follow him here.)
And we’re off and running!
With a full house of inbound marketers and sales pros, the Salt Lake City HubSpot User Group got off to a strong start Tuesday morning. We covered a ton of ground - introducing the leaders of the group, and our purpose, which is to be a resource to HubSpot customers and a community for inbound marketers.
A little over a year ago, after hours of demos and deliberation, my office settled on a marketing automation platform - HubSpot. A B2B business that had traditionally relied on referrals and trade shows was taking a big plunge into an entirely different world.
Coming from a social and PR background, I was familiar with inbound marketing - or at least the idea of drawing leads in and closing their business by being helpful and building trust.