Two meetings in, and we think things are going pretty well here at the Salt Lake City HubSpot User Group! We know there are things that we need to work on, and things that are working just dandy.
And we’re off and running!
With a full house of inbound marketers and sales pros, the Salt Lake City HubSpot User Group got off to a strong start Tuesday morning. We covered a ton of ground - introducing the leaders of the group, and our purpose, which is to be a resource to HubSpot customers and a community for inbound marketers.
A little over a year ago, after hours of demos and deliberation, my office settled on a marketing automation platform - HubSpot. A B2B business that had traditionally relied on referrals and trade shows was taking a big plunge into an entirely different world.
Coming from a social and PR background, I was familiar with inbound marketing - or at least the idea of drawing leads in and closing their business by being helpful and building trust.