In the superhero-style origin story of HubSpot, the company looks a bit like Peter Parker.
We honestly had no idea that there was so much enthusiasm for reporting and analytics!
As has been the case in recent years, the Inbound conference had a strong contingent of #SLCHUG members in attendance. (We're only slightly bitter about the lack of VIP treatment, but this isn't the place to air those grievances. We won't mention them at all. Because we're so not mad about it. Really.)
Despite having 30+ #SLCHUG members in Boston, we're keenly aware there are dozens more who were stuck at home.
Y'all had to miss out on the great breakouts, product announcements, Michelle O., John Cena (who was quite compelling), Happy Hours at Club Inbound, and more. Total bummer.
If there were a simple solution to make marketing and sales work together, life would be so much simpler.
But like any other relationship, it takes work and understanding and all that other fun stuff.
Right off the bat, there were two big takeaways from the June 29, 2017 SLCHUG workshop:
- A lot of SLCHUGgers have really swaggy offices
- The HubSpot Content Optimization System (COS) and its related tools can do a ton for you, whether you know a boatload of code or get dizzy at the faintest hint of HTML
Both points come courtesy of our hosts at SolutionReach, a healthcare patient engagement company in Lehi. Check them out here - and keep the site open, because they put the COS to use in several interesting ways.
Admit it, when you saw SLCHUG was hosting an event about "Content Pillars" you were probably thinking it was some sort of tutorial on how to create a giant eBook or some other 10x or 100x (is there really a limit of the x-multiples you can have?) piece of actual content.
While that kind of piece may be the end result of your work, this workshop was all about the process. It was as much about the "why" as the what.