After 4+ month break since our last full meeting, the band of marketers and HubSpotters that comprise the Salt Lake City HubSpot User Group finally gathered once again on February 23rd.
We packed a lot into our two hours at the Salt Mine co-working space, including a couple new tools and a couple talks on how marketers can get better aligned with their sales teams.
First, the housekeeping:
#SLCHUG closed out the year (yeah, the whole year) with a new location and some great content around three topics very few of us know well: social selling, video marketing, and LinkedIn ads.
At least, I don’t know any of those well.
The Salt Lake City HubSpot User Group had yet another good crowd on August 18th, full of first timers and a LOT of actual HubSpot users. Which is appropriate, since it's the…uhhh, HubSpot User Group.
It was a great meeting for those users to be at, too. Because both of our speakers dug into some specific topics central to the HubSpot experience: automation and email.
"At it's core, inbound marketing is building relationships with your audience by providing them with value."-Dan Tyre
I have to admit, when I first saw that the topic for the February SLCHUG meeting was web design, my reaction was, “Well, that’s irrelevant to me.” I’m fortunate to work in a marketing department with a several designers who manage that stuff. I write and handle the big picture.
So I guilted my designers into coming and figured I would get some good phone time in during the speakers.
Wrong. Wrong and wrong!
About ten minutes into Bryant Garvin’s presentation about conversion rate optimization it dawned on me: This is the big picture, and I need to spend more time in it.
Add-ons, Integrations, Workflows and Lead Scoring... Oh My!
I have to confess that when I first became involved with the Salt Lake City HubSpot User Group, it was for meetings like the one we had Wednesday. I get the value of learning about the inbound marketing concepts, networking with peers, and the other benefits of SLCHUG. But what I really wanted was to dig into the software itself, and maximize my ability to acquire and close leads and build better customer relationships.
And that’s what we got on Wednesday.
(Funnel breakdown collage courtesy of Mike Alder. Follow him here.)
And we’re off and running!
With a full house of inbound marketers and sales pros, the Salt Lake City HubSpot User Group got off to a strong start Tuesday morning. We covered a ton of ground - introducing the leaders of the group, and our purpose, which is to be a resource to HubSpot customers and a community for inbound marketers.